Fulfillment: The Performance Indicator We Forget to Measure
This weekend I found myself enjoying time with a friend, and as we were talking, I had the opportunity to ask him about something he was working on for his company. Immediately I could recognize his excitement. As he told me about the project, his tone changed, the pace at which he spoke increased, and what was a casual conversation turned into passion.
It reminded me of something that this very same person said to me often or rather questioned: What do you find fulfillment in? From that, I started thinking about his career and those of the few others I’ve had the opportunity to work with who held positions where they were highly fulfilled in the work they did.
Far too often we still hear people say, “Find work that you love and you will never work a day in your life.” And although that may sound nice, how many of us can actually find work we love? Instead, I think we should take a page out of Justin’s book and focus on finding work that is fulfilling.
Fulfillment is something you can get from writing about leadership or helping someone change a tire. Fulfillment is obtainable. And you can find it in portions of your work and not others and as long as it’s in balance, you will continue to work, put in the extra effort, and do the little things that make you a great employee by all measures.
What high Fulfillment looks like.
When I have had the pleasure of working with people that found fulfillment in their work, you could almost pick them out of a lineup. Almost always long-term employees, they move through processes and complete tasks with the grace of a ballet dancer and with what seems like no effort at all. They are a go-to resource for everyone, always willing to lend a hand, help someone, and support the team.
As a manager, high fulfillment can easily be misunderstood. This is an all-star player, so they must want to grow and develop, right? They must want to expand their role, take on new challenges, do other things, something. The truth? They likely don’t want any of those things. Your employees that find high fulfillment in their work are just that: fulfilled.
Fulfillment isn’t about promotion paths or fancy titles. It’s about the moments of alignment, when what you’re doing, how you’re doing it, and who you’re doing it with all click into place. That’s why some people thrive in roles that others would label “dead-end.” They’re not chasing the ladder; they’re content where they are, because the work itself delivers meaning.

Don’t mis-step
But here’s the trap: organizations are really good at eroding fulfillment. A process gets changed, and suddenly the thing someone loved about their work is buried under bureaucracy. A manager comes in with a different agenda, and suddenly the employee who was once the go-to resource now feels sidelined. A company sets aggressive goals, and the extra weight crushes the joy that used to be in the job.
That’s why leaders have to pay attention. Don’t assume your most fulfilled people want more responsibility, a promotion, or a bigger paycheck. Sometimes what they want is simply to keep doing the thing they do best, without you “fixing” it. And don’t confuse their steadiness for complacency. They’re your cultural anchors the ones who show newer employees what good looks like, without ever saying a word.
The hardest part of managing for fulfillment is resisting the urge to meddle. You’ll be tempted to stretch these employees, “challenge” them, or move them into a new role. But more often than not, the best thing you can do is protect the environment where their fulfillment thrives. Give them recognition, respect their boundaries, and check in to make sure the processes around them aren’t chipping away at the joy they’ve built into their work.
The truth of high Fulfillment
Because here’s the truth: fulfillment drives performance more than passion ever could. Passion burns hot and fast; fulfillment endures. Passion makes you sprint; fulfillment keeps you lacing up your shoes day after day.
And if you’re serious about building a team that lasts, you don’t just measure sales, output, or retention you measure whether your people are actually fulfilled in the work they’re doing. Ignore that, and eventually the metrics you care about most will start slipping. Pay attention to it, and you’ll unlock a level of commitment and consistency you can’t buy with perks or paychecks.
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So remember: Don’t ask your team, “Do you love your job?” That’s the wrong question. Instead, channel Justin and ask, “Do you find fulfillment in your work?” And when you hear the answer, protect it like it’s your most valuable KPI, because it probably is.